Here is what I'll calling the "standard" layout for the Against the Odds logo I'm currently working on. The client really wanted to have a version that had some sort of dirty or grungy texture applied to it. The bottom version is that.
I played around with a bunch of custom made textures. The first texture really eroded the logo to the point that I thought it was too distracting. I eventually went back to the pencil shading texture I did for the sketches and turned it into a vector texture. Then I just made a clipping mask with each letter and a copy of the texture. I normally like a lot of texture but in this case, I think less is more.
The logo is basically complete, I just need to finalize some color options for the client to look at.
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