Here is the final design for the Preferred Realty Logo. Like I said in the last post, I turned this one around pretty quick. The client honed in quick on this concept (which is always a nice thing) and the there really wasn't much to the finish.  They had mentioned early on that they wanted to have some sort of blue & green color scheme incorporated so all I had to do was plug in colors. The only thing that is different from the sketch to the finished art is the tiny little square flourishes I added to the corner of the blue square the "P" and "R" sits in.

It seems like most of logos I design revolve around letter form concepts and designs. It's not intentional. I always try to show a client a few concepts and try to vary them from each other quite a bit. I try to show a symbol or "mark" based design, obviously a letter form design, and I usually try to make a hybrid of the two previous. For what ever reason, it seems like most clients I deal with lean towards the letter form designs.

I guess they really like the ABC's. Thank you Sesame Street.

Preferred Realty



It's been a slow start to the new year but hopefully that will change. I have however just finished a quick, fly by night logo for a up-starting realty group. I wouldn't really considered this a freelance job since the client came through my "day job" but none the less, I thought I would share. From meeting the client to the final design, that will be shown on here a little later, including a weekend where I did nothing, took 6 days. Probably the fastest turn around on something like this is a long time. Reminded me of college where most of us suffered through what we thought were insane deadlines. How little we knew then huh?

On a side bar, taking on actual graphic design projects for local people as apart of my "day job" will not happen again. I really don't have the time to dive into the creative process as much as I would like and the higher ups don't really have a clue what I do (or what goes into good design work). Also, the pricing put in place on something like this by people other than me was way off. I will offer my personal services on a freelance basis if a situation rises like this again. I am more than happy to create printed material (like signage, banners, etc.) as a part of my daily responsibilities.

The three sketches/concepts I provided the client are shown above.