Wednesday, February 15, 2012


Here is the final design for the Preferred Realty Logo. Like I said in the last post, I turned this one around pretty quick. The client honed in quick on this concept (which is always a nice thing) and the there really wasn't much to the finish.  They had mentioned early on that they wanted to have some sort of blue & green color scheme incorporated so all I had to do was plug in colors. The only thing that is different from the sketch to the finished art is the tiny little square flourishes I added to the corner of the blue square the "P" and "R" sits in.

It seems like most of logos I design revolve around letter form concepts and designs. It's not intentional. I always try to show a client a few concepts and try to vary them from each other quite a bit. I try to show a symbol or "mark" based design, obviously a letter form design, and I usually try to make a hybrid of the two previous. For what ever reason, it seems like most clients I deal with lean towards the letter form designs.

I guess they really like the ABC's. Thank you Sesame Street.

1 comment:

  1. Bryan Finch I really like your take and design, very inspiring, I'm a logo artist, and I guess, since you came up with the name Im a illustrative designer as well, looking at your thumbnails reminded me of well me, I didn't think no one else used paper and pencil any more lol.
    I will continue you to follow your work and this blog, hopefully you'll take a look at mine one day.
    but again thank you for your time and craft

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