Wednesday, August 17, 2011

Agents of Change...

Quick logo design for another ministry apart of Harvest Christian Centre.  This ministry focuses on people entering into college and stepping out into the career field.  Catalyst basically means, if you break it down into a simple definition, something that causes change. It's often used in dealing with scientific jargen. The question is what is the change we are talking about here? The change is the cross.  When the cross is applied to your life, everything changes.  Then the cross becomes central to your life, you in turn become an agent of change. The idea behind the logo is all based on this.

The overall design is rather simple.  I wanted to design something that had an almost "scientific" look to it because of the scientific use of the word. I started thinking about protons and neutrons and stuff like that and how they where normally represented visually.  I thought about the complete atomic change that happens when you introduce a new element into the mix.  Just like the cross. 

I also wanted this logo to have a similar look to the "element youth ministry" logo because of them both being under the same Church ministry umbrella.

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